Before self-publishing her first book, Stephanie Chandler decided to build an audience online. The success of that effort led to signing several traditional book deals, corporate sponsorships, major media coverage, product sales, and a variety of other opportunities. In this content-rich presentation, she shares proven strategies that you can use to develop a marketing plan to reach your goals.
You will learn how to:
- Identify and attract your ideal audience
- Leverage your existing Tribe of Influence (and it’s likely bigger than you realize)
- Use content marketing tactics to increase website traffic and grow your email list
- Locate publicity opportunities
- Implement the most effective book marketing strategies
This presentation includes real-world examples for fiction and nonfiction authors alike. Whether you already have one, two, or twenty books to your credit, or you’re working on your first book; this session will introduce you to powerful strategies that will put your author career on the right track for success!
Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. She is CEO of NonfictionAuthorsAssociation.com, a vibrant community for writers, and NonfictionWritersConference.com, an annual event conducted entirely online since 2010. Most recently, she launched NonfictionBookClub.com, a book discovery site for nonfiction readers. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine.