No matter what publishing model you use – traditional, hybrid, or self-publishing – you need an audience waiting to buy your book. The publishing industry refers to that audience as your “platform.” In this session, you’ll learn about the many “structural elements” available to you and how to select options that will help you build a strong platform that will reach your book’s target audience.
About Sandra Beckwith
Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on “The Montel Williams Show,” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today. Feedspot has ranked her website, Build Book Buzz, as # 7 among thousands of book marketing blogs; it has also been named a top website for authors and writers four other times.