You know that your book isn’t going to sell itself and that it’s up to you to do all the promotion and marketing necessary, even if you have a traditional publishing contract. But what should 
you be doing, and why? What are the best ways to sell more books? In this session, you’ll discover how to determine which tactics to use, the methods that are time-tested and reliable, and today’s more innovative approaches to selling more books.
Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on “The Montel Williams Show,” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today. Feedspot has ranked her website, Build Book Buzz, as # 7 among thousands of book marketing blogs; it has also been named a top website for authors and writers six other times.