Rusty Shelton – Building Your Author Platform: 10 Ways to Leverage Authority Marketing to Grow A Meaningful Brand

If you have been wondering where to start when it comes to building a meaningful platform, this presentation will give you a specific, practical roadmap. It will peel back the curtain and share the strategies used to build platforms for some of the world’s leading authors and thought leaders. Drawing on the framework shared in his newest bestselling book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, Rusty Shelton will share a 10-step plan that combines insights from the changing worlds of publicity, social media. and marketing to help nonfiction authors cut through the clutter and build a large platform. Attendees will leave the presentation with an online brand audit and a roadmap they can follow to grow their platform in the years to come.

You will learn how to:

  • Leverage the new media landscape for success through the earned, rented & owned framework
  • Conduct an online brand audit for yourself/your business to be more discoverable
  • Grow your platform by thinking like a media outlet
  • Get major media exposure without spending a lot of money
  • Create the right content strategy to own the connection with your audience
  • Grow your email list with quiz/assessment marketing

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Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is the Founder & Chairman of Zilker Media, publisher of ForbesBooks and co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018) and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016). An active keynote speaker, Rusty’s commentary on the changing world of PR and marketing has been featured in Forbes, Inc. Magazine, Wharton, Huff Post and many other top media outlets. Learn more at, or

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