Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s training programs.

Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on,,, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

When Phil is not working, he enjoys running “barefoot” (he wears huarache sandals since his wife no longer lets him run totally barefoot) in Central Park in New York City. He is also a member of the Determination running team where he raises money for the American Cancer Society by running road races in the 5 boroughs of NYC.

Phil lives with his wife Erin, daughter Violet, and son Emmett in Manhattan.