A website can be an author’s most important marketing asset as it’s a way to share information about your books – and yourself. Unlike social media accounts where you have limited control over the profile setup, a website is uniquely yours, and can act as a central hub for your marketing efforts. However, having a website is only the first step. In this session, Nicole Krug shares a variety of tactics you can leverage to drive more traffic to your website and build a stronger relationship with your readers.

In this session you’ll learn:

  • What people are looking for in an author website, and what keeps them coming back.
  • How to take advantage of Google tools to gain more exposure
  • Simple ways to integrate your website into your social media efforts
  • How to use your Amazon author profile to drive traffic to your website

Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light, Nicole helps clients hone their digital marketing strategies to bring more exposure to their brand while boosting the bottom line.

Prior to Social Light, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank. From developing marketing programs and e-commerce channels to improving organizational performance and building profitable business relationships, Nicole understands revenue goals and how to meet them.

Register for the Nonfiction Writers Conference.