Author and marketing consultant Mark Schaefer will present his thoughts on the importance of personal branding today, the connection between branding and books, and the essential elements of building a “heroic brand” in our information dense world.
About the Speaker:
Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter
(the best-selling book on Twitter in the world) and The Content Code
, named by INC magazine as one of the Top five marketing books of the year.His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
(the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year.His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.