Marika Flatt - Winning Book Publicity StrategiesBooks don’t sell themselves. It takes a marketing-savvy author to create a successful book project. We will discuss promotion for the assertive author and give promotional alternatives for those who don’t like being in the limelight. Promotion is not a one-time event. It must be ongoing for as long as you want your book to sell. Marika will help you to establish a promotions plan that will result in impressive book sales now and for years to come.

About the Speaker:

Marika launched PR by the Book, LLC in 2002, combining her love of the media, public relations and books. Leading up to that, after garnering experience as the host of two cable television shows (The Teen Report & The College Report) in San Antonio, reporting for her college newspaper and producing for her college TV station, and working with NBC-TV in Dallas, Marika spent seven years leading the publicity team of an Austin-based book publicity firm. While there, she was the Director of Publisher Services, handling the company’s key publicity campaigns and serving as the company’s spokesperson.

Marika received a Gold Bulldog Award for a publicity campaign that resulted in exposure in over 700 media outlets. Marika is also the recipient of an Austin Public Relations Society of America Outstanding Mentor Award, the Anne D. Robinson Creative Initiative Award, and a nominee for “Profiles in Power”.
Marika is a past-president of Women Communicators of Austin, serves as an Expert for the Independent Book Publishers Association, is listed on Twitter’s Women in Publishing (#womeninpublishing) and has served on the selection committee for the Texas Book Festival.

Marika is a regular speaker at conferences around the country, educating audiences on topics related to publicity and promotion. Keeping her in touch with her journalism side, Marika has been a travel writer for over a decade and serves as the Travel Editor for Texas Lifestyle Magazine.

Also, Marika can be heard on the statewide NPR show “Texas Standard,” giving her Weekend Trip Tips. A cum laude graduate of Texas A&M University, Marika is the proud parent of three kids (with husband, Doug, who is COO).