Putting together a content marketing strategy can be an incredibly daunting task. With so many elements and moving parts, it can be difficult to know what elements to include, how much detail to explore and who to involve. In this presentation, we’ll walk through a step-by-step framework to build a strong, strategic foundation you can leverage so your content marketing is cohesive, clear and meaningful.
Liz Bedor is a content strategy manager for Zocdoc, a technology company dedicated to giving patients a better healthcare experience. Prior to joining Zocdoc, she worked for content marketing platform, NewsCred, where she consulted enterprise brands including AXA, Blue Cross Blue Shield, Estée Lauder, E*TRADE, IBM, Office Depot and Verizon on how to conceptualize, implement and optimize their content marketing strategies.
In 2015, Liz co-authored The Content Formula with content marketing influencer, Michael Brenner. The book provides a step-by-step guide for marketers on how to calculate content marketing ROI. Visit thecontentformula.com to learn more or purchase your copy on Amazon.