Lisa TenerHow do you capture the interest of busy agents, acquisitions editors and future readers with your elevator pitch? For many people, the biggest challenge in pitching is to effectively describe your book in 30 seconds or less. In this workshop, nonfiction book proposal and publishing expert Lisa Tener will teach you to convey the essence of your book in a compelling way to interest agents, acquisitions editors and—eventually—avid readers.

Once an agent or editor says yes to your pitch, you need to send them a polished, compelling book proposal–pronto! Lisa will address the various sections of a book proposal and what an agent or publisher is looking for as they read each section. You’ll come away with several templates and examples of successful elevator pitches. And you’ll know exactly what goes into a book proposal, what agents and acquisitions editors are looking for from each section of the proposal and insider tips to nail each critical section.


Bestselling author and Award Winning Book Coach Lisa Tener specializes in helping healing and health professionals, entrepreneurs and other experts write and publish a compelling how-to, self-help or business book—taking them step-by-step through her unique process. Lisa has taught for over a decade on the faculty of Harvard Medical School’s CME publishing course, as well as at popular writers conferences and her award winning private courses. Lisa Tener’s clients have signed 5- and 6-figure publishing deals with Hachette, Random House, Harper Collins, New World Library and many others, as well as self-published to great acclaim and prestigious awards. Lisa has appeared on ABC World News, PBS TV, HLN and been quoted in The New York Times and more. Lisa received her B.S. and M.S. from MIT’s Sloan School of Management and studied writing under Frank Conroy, A.R. Gurney, Jr., Jean Valentine and other luminaries. Visit Lisa online where you can sign up for your free inspired author course and read her book writing blog.  Lisa’s most recent book is The Joy of Writing Journal: Spark Your Creativity in 8 Minutes a Day, winner of four book awards including the Nautilus Book Award and Independent Publisher Award.