Joel Friendlander - Essentials for Author Websites, Blogs and Sales PagesDo you have a blog? Is it helping to grow your audience, enhance your authority, and supercharge your networking? Well, it should be. And the basis of all of these great outcomes is traffic—the people who visit, read, and engage with you and your content. In this presentation we’ll explore the 3 elements to traffic success, and how your blog can become the door to amazing opportunities. Plus, we’ll cover the essential elements of an author website that converts visitors into fans.

Joel Friedlander (@JFBookman) is an award-winning book designer, a blogger, the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish and the recently published The Self-Publisher’s Ultimate Resource Guide. He’s been launching the careers of self-publishers since 1994 and writes, a popular blog on book design, book marketing and the future of the book. Joel is also the founder of the online training course, The Self-Publishing Roadmap. See also: @JFBookman.