Great books do not automatically get attention. Publicity is not about luck, and it is not about shouting louder. Earned media is about making it easy for the right gatekeepers to say yes, and making sure every yest keeps working for you.
In this session, Joanne will walk you through the five common publicity missteps that quietly derail visibility for nonfiction and memoir authors, even when the writing is excellent. You will see what is costing you bookings, traction, and momentum, and you will leave with simple, practical fixes you can use immediately.
In this session, Joanne McCall will show you how to:
Pitch the hook, not the book (and why)
Answer “why you, why now” so your pitch gets a fast yes
Create a clear next step that turns interest into action
Tailor your approach so each outlet gets what it needs
Promote every win so it drives readers, credibility, and more opportunities
You will leave with sharper talking points, clear examples, and a modern publicity plan that helps you get booked, get shared, and get read.
Joanne McCall helps nonfiction authors and business leaders become Media Darlings so the media calls them. A publicist, media insider, and trainer, she positions experts for standout coverage and coaches them to deliver interviews that are clear, confident, and impossible to ignore. With more than two decades in publicity and media training, Joanne has built strong relationships with producers, editors, writers, and journalists, and has secured coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, and Dr. Richard Bandler. She is the creator of Media Book Camp and the author of Media Darling: Shine Through Every Interview. Learn more at Joanne McCall here: https://joannemccall.com/
