Social media marketing allows us to find influencers and create communities. However, as we all know it is time consuming and a labor-intensive activity. This session will present new and established digital tools that can help make the process of managing online marketing easier and more effective. After testing many tools, Burke will present the ones that are most helpful to authors and publishers alike. In a “show-and-tell” session, we’ll review tools that help find influencers and discussions, create visual content and data, collaborate with teams, measure engagement and more.
Fauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB Associates an online book publicity firm, co-founder of Pub Site a platform for building author websites, and a consultant and coach for authors who need help navigating the book marketing and publicity landscape. Before starting FSB, she worked for Henry Holt and John Wiley. Fauzia has promoted books by authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Charles Spencer and many more. She is based in San Diego, CA. FauziaBurke.com.