Many professional keynote speakers write books to position themselves as the subject matter expert in a particular topic. They use their books as…marketing brochures. Want to sell a hundred books, or would you prefer a $10,000 keynote speaker honorarium and give a hundred books away? Not a hard choice.

Ed’s session reveals the insiders track for gaining paid trade association, professional society, and corporate speaking engagements. You can do some of the work online, via LinkedIn, email, etc…and you will also have to get on the phone. Can you get on the phone for a $10,000 honorarium?

You will learn the most effective and efficient strategy for crashing past the gatekeeper and getting access to the actual decision maker. This session will not teach you how to be an awesome keynote speaker, but it sure will reveal how to get the booking.


Ed Rigsbee joined the National Speakers Association (NSA) in 1988 as a professional member. Then in 2000 he earned the coveted Certified Speaking Professional (CSP) designation. He joined the American Society of Association Executives (ASAE) in 2008 as a professional member. Then in 2012 he earned the not-so-easy-to-get Certified Association Executive (CAE) designation. Oh, he is a Kentucky Colonel and Lord of Glencoe and Lochaber…but let’s not get too uppity.

Ed plays equally agile in both the speaker and association worlds. He is a keynoter himself on association membership growth and also a consultant for speakers trying to grow their business. He is the co-founder of the Association & Society Speakers Community (ASSC) focusing on speaker business development. On the association side, he is the executive director of the non-profit charity he co-founded in 1999, Cigar PEG Philanthropy through Fun…and he is the founder of CSE Office Hours, an association & society CEO weekly online roundtable in which association chief staff executives pay for their memberships.

We could go on forever but suffice it to say, in the association world he is known as the Membership ROI Guy and in the speaker world he is known as the Association Guy.

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