When it comes to marketing your book (aka your baby), every dollar counts. You want to make smart choices, and in turn, the biggest splash. In our previous conference, Drew Gerber discussed when and how to maximize your PR investment. In this session, he will explore social media marketing; in particular, Facebook.

Drew will cover:

  • PR vs social media
  • Playing the long game
  • Organic vs. paid marketing
  • Which social media platform is best for you
  • When and how to invest in social media

Drew Gerber, “Nomad CEO” of Wasabi Publicity, is on a mission to change global conversations and challenge industry conventions. He lives to spark “aha” moments, helping people discover new ways of thinking to create positive change. Recognized by PR Week and Good Morning America for its innovative business practices, Wasabi Publicity helps authors expand their impact through top media. A member of Forbes Agency Council, Drew is author of Destination Aha! Becoming Unstuck in Life and Business. He lives in Budapest, Hungary, and Serbia, where he started an IT training center and employs locals as part of Wasabi’s international team.