You’ve heard that building your email list is critical for your book launch or to increase lagging book sales, and it’s true, but how do you even start?

The good news is that today’s technology providers make it very easy for you. In this session, you’ll find out how to:

  • Survey audiences to figure out what they’re most interested in learning from you.
  • Create a free giveaway (freebie, lead magnet) to compel readers and influencers to subscribe.
  • Build a single web page (lead page, landing page) that makes it irresistible for visitors to trade their email address for the freebie you promise.

If you have an author website you love, awesome! It’s easy for you (or your tech helper) to integrate.

If you have a website you don’t love, you can bypass it, directing subscribers to the lead page.

If you don’t have a website at all, don’t worry. You might not even need one yet!

Start building your email list now, even if it’s several months, a year, or several years before you publish… the earlier the better. It’s easier than you think.

Carla King is the founder of Self-Publishing Boot Camp, a series of educational books, online courses, and workshops that empower independent authors to finish, market, and publish their books. A former technical writer, Carla’s mission is to demystify the tech tools that make publishing easier.

Carla self-published her first book, a guidebook to bicycling the South of France, in 1994. In 2008, when the self-publishing industry exploded, she started reviewing all the new tech tools for authors. She penned a monthly column on self-publishing at PBS and was also an early contributor to the IngramSpark blog, where she authored three publishing guides and sat on the advisory board.

In addition to the travel guide, a memoir and two anthologies, Carla has published eight books on self-publishing. Her free Consumer’s Guide for Authors, Editors, and Publishers reviews the tools, products, and services that help authors independently publish. The 5th edition of her Self-Publishing Boot Camp Guide for Independent Authors is a meticulous step-by-step how-to guide.

Carla also teaches the Book Publishing Master Course for the Nonfiction Authors Association.

Find Carla’s books and author services at and her courses at