More books are sold annually to non-bookstore buyers than through bookstores. Brian will show you how to get your fair share of large-quantity, non-returnable sales. These can be through non-bookstore retailers and to non-retail buyers in businesses of all sizes, associations, schools and the military. Brian’s tips work for fiction, nonfiction, children’s books and more. His step-by-step formula works for people even if they don’t like to sell, don’t know how to sell or don’t have time to sell.
Brian Jud is the Executive Director of the Association of Publishers for Special Sales and President of Book Marketing Works. He has over 25 years of publishing experience as a speaker, book-marketing consultant, and the author of hundreds of articles and several books about selling books to non-bookstore buyers including How to Make Real Money Selling Books and Beyond the Bookstore. He also wrote five books on career transition that are distributed internationally. Brian was the host of the television series The Book Authority. Before entering the publishing industry, Brian was the Vice President of Marketing for a Fortune 250 company.