Ally Machate - Sell More Books with Street Teams - nonfiction writers conference speaker

Though a lot of our marketing efforts have moved online, many authors still use a “street team” to help promote their books. This collaborative effort can be a powerful way to boost your signal! In this presentation, you’ll learn what a street team is, how to assemble and coordinate the right team for your book, and some best practices and tips on how to leverage this tactic effectively.

About Ally Machate

Ally E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant who loves using her experience and insider knowledge of the industry to lead serious authors toward publishing success. Ally has served both small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books for the Touchstone and Fireside imprints. Her independent client list includes authors publishing with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sunrise River Press, and Hay House, as well as independently published bestsellers. A Phi Beta Kappa graduate and Master of Arts in English and Creative Writing, Ally leads a diversified team of editorial professionals who work with all types of authors on their books and publishing strategies. Get free gifts and learn more at and

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