2013 Speakers

Guy Kawasaki: APE – Author, Publisher, Entrepreneur – How to Publish Your Book

Guy Kawasaki: APE – Author, Publisher, Entrepreneur – How to Publish Your Book

This speech explains how to publish a book including writing, producing and marketing. This includes Guy’s social-media tips and tricks to build a marketing platform and how to use a book for marketing and branding purposes. Guy will show you how publishing a book can open up to whole new audiences and opportunities. Guy Kawasaki […]

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Dan Poynter: Book Promotion 2013

Dan Poynter: Book Promotion 2013

Whether you sell out to a publisher or publish yourself, the author must do the promotion. This has always been true but the book publishing industry is changing. Today, book promotion is faster, easier, cheaper, and a lot more fun. Dan will describe the new ways to promote your book and will provide you with […]

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Chris Garrett: Blogging for Authors

Chris Garrett: Blogging for Authors

In this session, Chris Garrett will show how professionals, consultants, coaches, therapists and attorneys, can generate more attention and sales for their knowledge and books through the process of blogging. We will look at the basic strategies and benefits of blogging as a process for building an engaged audience, and how that translates into sales […]

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Joanna Penn: Turn Your Ideas into Cash – How to Sell Multi-Media Information Products

Joanna Penn: Turn Your Ideas into Cash – How to Sell Multi-Media Information Products

For non-fiction authors in particular, the book is only the foundation of a potential business you can develop around your expert knowledge. The price point for books is also much lower than for multimedia products that include video and audio so if you want to grow your income and business globally, then expanding into teaching […]

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Mark Coker – The Ebook Revolution

Mark Coker – The Ebook Revolution

Amazon.com sold more than 1 million Kindle e-reader devices per week in December 2011 (Business Wire). Sales of the Nook reader from Barnes and Noble are up 70% over last year, and hundreds of thousands of Kobo readers have been activated every day since Christmas Eve (PR Newswire). That’s not counting all the tablets and […]

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Michael Larsen: A Literary Agent’s Perspective on How to Land a Book Deal

Michael Larsen: A Literary Agent’s Perspective on How to Land a Book Deal

Writers sell most nonfiction books themselves with proposals. All you need is an overview about the book and you, an outline, and a sample chapter. This class will give you a blueprint for writing the proposal you need to get the best editor, publisher and deal for your book. You will learn how to: Give […]

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Carla King: The New Writing Process: Collaborating, Sharing, Marketing, and Selling as You Write

Carla King: The New Writing Process: Collaborating, Sharing, Marketing, and Selling as You Write

Non-fiction authors are uniquely positioned to benefit from new desktop applications, cloud-based tools, and social publishing sites that allow you to simultaneously write, edit, share, and even sell your work. In this session you’ll learn about the most reputable, economical, and easy-to-use tools that will help you grow a community of collaborators, contributors, and eager […]

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Patrick Schwerdtfeger: Keynote Mastery – Break in to Professional Speaking

Patrick Schwerdtfeger: Keynote Mastery – Break in to Professional Speaking

So you’ve written a great non-fiction book.  Now what?  One of the best ways to leverage your book (and promote it at the same time) is to speak at conferences and business events.  And if you’re going to speak at events, why not get paid for it?  Right?! First, the bad news: at least 90% […]

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Sandra Beckwith: DIY Public Relations (PR) for Authors

Sandra Beckwith: DIY Public Relations (PR) for Authors

There’s no way around it: Authors need to take responsibility for their book promotion. If you’ve got a contract with a traditional publisher, you’ll be lucky if the over-worked in-house publicist sends review copies. When you’re self-published, you have no support at all. Before you spend money on pricey packages or book publicists, discover how […]

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Brad Phillips: Media Training for Authors

Brad Phillips: Media Training for Authors

Americans are exposed to more than 3,000 marketing messages per day. With so many brands competing for the attention of potential book buyers, it’s more critical than ever that authors cut through the clutter by creating and delivering an engaging message that sends readers flocking to your title. In this session, Brad Phillips, author of […]

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Dana Lynn Smith: How to Sell More Books on Amazon

Dana Lynn Smith: How to Sell More Books on Amazon

Amazon.com accounts for the vast majority of online book sales and more than 20 percent of total book sales in the United States. But how can you make your books stand out from the huge number of competing books on Amazon and turn shoppers into buyers? In this session you will learn how to: Increase […]

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Stephanie Chandler: Own Your Niche Online – Simple Strategies to Build Your Audience and Sell More Books

Stephanie Chandler: Own Your Niche Online – Simple Strategies to Build Your Audience and Sell More Books

Before self-publishing her first book, Stephanie Chandler decided to build an audience online. The success of that effort led to book contracts with several traditional publishers, corporate sponsorships, major media coverage, product sales, and a variety of other opportunities. In this content-rich presentation, she shares the lessons that authors can use to effectively build an […]

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Melinda Emerson: How to Be a Social Media Ninja

Melinda Emerson: How to Be a Social Media Ninja

Social media is HOT and it’s not going anywhere! If you want anyone to care about your book, your target audience better know about you and your expertise before your book comes out. You realize that you need to have a presence in social media, but don’t know where to start. This webinar led by Melinda Emerson […]

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Maryanna Young: Corporate Sponsors – How Authors Can Attract Endorsement Deals

Maryanna Young: Corporate Sponsors – How Authors Can Attract Endorsement Deals

The fastest and most effective way to get your message out to the world and build your brand is to partner with other organizations who are already reaching your demographic. When you use sponsorship to build a brand, you have the privilege of connecting with people and building relationships while extending  your own brand. Whether […]

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David Garland: How to Build a Fan Base with Your Own Web Show or Podcast Series

David Garland: How to Build a Fan Base with Your Own Web Show or Podcast Series

Have you ever thought about creating your own web show or podcast? No longer for the uber techie or *just* rich and famous, a show can help position you as an expert, dominate your niche and grow your business like a weed. David Siteman Garland knows a thing or two about doing web shows. Since […]

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