2010 Speakers

Michael Larsen – How to Write an Irresistable Book Proposal, Sell it Fast, and Make a Career Out of It

Michael Larsen – How to Write an Irresistable Book Proposal, Sell it Fast, and Make a Career Out of It

Writers sell most nonfiction books themselves with proposals. All you need is an overview about the book and you, an outline, and a sample chapter. This class will give you a blueprint for writing the proposal you need to get the best editor, publisher and deal for your book. You will learn how to: Give […]

Posted in: 2010 Speakers
Andrea Hurst – How to Write a Query Letter That Gets Noticed

Andrea Hurst – How to Write a Query Letter That Gets Noticed

Your query letter is often the most important vehicle to get you in the door to an agent or publisher. In the space of only one page, your letter must give a professional and captivating overview of your book and persuade the reader to ask for more. This session will guide you through this often […]

Posted in: 2010 Speakers
Stephanie Chandler – How to Make Real Money with Ebooks and Information Products

Stephanie Chandler – How to Make Real Money with Ebooks and Information Products

Everyone is an expert at something and that expertise can generate tremendous passive-income opportunities utilizing Internet marketing strategies. Whether you want to add revenue streams to your existing business or use information products as a marketing tool for your business, you will learn how to create and promote a variety of information products including e-books, […]

Posted in: 2010 Speakers
Bob Erdmann – Selling Foreign Rights for Your Books

Bob Erdmann – Selling Foreign Rights for Your Books

The most successful publishers and self-published authors I’ve worked with in my four+ decades in book publishing have been those who understood that (1) publishing is a business, not a hobby; (2) have been tireless promoters of their books; and (3) fully realized that a book should be considered as a financial “asset” and as […]

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Marnie Pehrson – How to Gain Visibility and Increase Website Traffic with Article Marketing

Marnie Pehrson – How to Gain Visibility and Increase Website Traffic with Article Marketing

Many people waste time and effort with ineffective article marketing tactics. But if you understand a few key strategies you can increase your search engine positioning, drive traffic to your web site, and establish your credibility online with articles. Having created and operated the longest running article directory on the web (IdeaMarketers.com), Marnie Pehrson shares […]

Posted in: 2010 Speakers
Terry Whalin – How to Choose Between Traditional and Self-Publishing

Terry Whalin – How to Choose Between Traditional and Self-Publishing

W. Terry Whalin understands both sides of the editorial desk–as an editor and a writer. He worked as a magazine editor and his magazine work has appeared in more than 50 publications. A former book acquisitions editor for several publishers and a former literary agent, Terry is a Vice President and Publisher at Intermedia Publishing […]

Posted in: 2010 Speakers
Roger C. Parker – Writing Your Book: A Stress-Free Guide to Getting Your Book Done

Roger C. Parker – Writing Your Book: A Stress-Free Guide to Getting Your Book Done

Writing a book doesn’t have to be the stressful, time-consuming experience it often is! During this session, Roger will share the perspective and tools he’s used to over 30 best-selling books while helping launch the careers of numerous, successfully-branded, nonfiction authors. You’ll learn several key attitudes, habits, and tools that will help you write your […]

Posted in: 2010 Speakers
Joan Stewart – Smart, Fun, Compelling Ways to Use Social Media to Promote Your Book

Joan Stewart – Smart, Fun, Compelling Ways to Use Social Media to Promote Your Book

If you’re frightened, intimidated or overwhelmed by social media, that’s OK. Joan Stewart was too until she figured out a strategy for tackling the dizzying array of tasks from blogging to twittering. Joan will offer dozens of ideas on how non-fiction authors can use social media to build valuable relationships with readers and potential customers. […]

Posted in: 2010 Speakers
Jane Atkinson – Break Into Professional Speaking: The Wealthy Speaker Strategy

Jane Atkinson – Break Into Professional Speaking: The Wealthy Speaker Strategy

Do you have the desire to speak to help promote your book? Is your marketing in place and working? Are you positioned correctly? Would you like to get paid to speak? Whether it comes to the speech, positioning, or marketing materials, Jane Atkinson will help you avoid the common mistakes and take advantage of techniques […]

Posted in: 2010 Speakers
Elinor Stutz – How to Build Your Business with a Book, A Real-World Case Study

Elinor Stutz – How to Build Your Business with a Book, A Real-World Case Study

Although I enjoyed much success in my former corporate sales career, upon announcing at networking events that I was a sales trainer, the men laughed so hard believing I couldn’t possibly know enough, and the women turned into sprinters making the 50 yard dash to the exit door in record time! I began reading marketing […]

Posted in: 2010 Speakers
Jan B. King – 7 Steps to Creating a Profitable Virtual Book Tour

Jan B. King – 7 Steps to Creating a Profitable Virtual Book Tour

A virtual book tour is an online book marketing experience that takes place at any time after the book comes out.  The author makes tour stops at blogs, podcasts, Internet radio shows, gets reviews and creates events to help promote the author and the book.  The concept is simple, but the successful execution is a […]

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V. Michael Santoro – How to Dominate Google and Brand Yourself as an Authority Using Search Engine Marketing

V. Michael Santoro – How to Dominate Google and Brand Yourself as an Authority Using Search Engine Marketing

Today, authors need to incorporate an effective SEM campaign into their branding and book marketing campaign. This includes offering high quality original content that conforms to successful Internet Marketing standards. Do it correctly and you will brand yourself as an authority in your niche. Get it wrong and your efforts will have been a waste […]

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Brian Jud – How to Sell More Books Profitably to Non-Bookstore Markets

Brian Jud – How to Sell More Books Profitably to Non-Bookstore Markets

Get the answers to your non-bookstore-marketing questions in this information-packed presentation. Here is what you’ll learn in this session: 1. Why you will increase your revenue when you stop selling your books 2. How to negotiate with any buyer 3. Proven ways to sell to buyers in retail and non-retail markets 4. Ideas for selling […]

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Shel Horowitz – Grassroots Book Marketing for Authors

Shel Horowitz – Grassroots Book Marketing for Authors

Whether you’re self-published, subsidy-published, or traditionally published, the weight of marketing falls on you. Shel Horowitz, book marketing consultant/copywriter and author of Grassroots Marketing for Authors and Publishers, will explore a variety of low-cost/no-cost ways to get the word out, and differentiate your book from the other half a million books published every year. Eight-time […]

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Jon Hansen – How to Participate in Internet Radio Interviews

Jon Hansen – How to Participate in Internet Radio Interviews

Right off the bat you should know that prior to my first show on Blog Talk Radio, I had never hosted anything other than the occasional dinner party. I tell you this as a means of illustrating the fact that under the right circumstances and within the context of one’s own knowledge and experience almost […]

Posted in: 2010 Speakers