Author Archive: Cheryl Callighan

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Connie Ragan Green – Website and Content Marketing

Connie Ragan Green – Website and Content Marketing

Connie Ragen Green shares how to use a website and blog to build a following and a platform for your books. You will learn: – How to set up your site to attract potential readers and buyers – Why you must build a following of readers and others hungry for your information – What type of […]

By September 14, 2017 Read More →
Patrick Schwerdtfeger – Platform Speaking

Patrick Schwerdtfeger – Platform Speaking

Over the course of two years, Patrick Schwerdtfeger sold over 6,000 copies of his book “Webify Your Business” at local mostly-free speaking engagements (including Meetups, Rotary Club meetings and Chambers of Commerce events).  Those sales generated over $120,000 in revenue and over $85,000 in profits.  Patrick consistently sold books to 30% or more of his […]

By September 14, 2017 Read More →
Tina Dietz – Marketing With Podcasts & Audiobooks

Tina Dietz – Marketing With Podcasts & Audiobooks

Audiobook sales are growing 3X faster than any other type of publishing. In 2015 alone, 1.5 million more audiobooks were downloaded than ebooks. Every week, 33% of Americans listen to podcasts weekly. It’s time for you to use these powerful platforms to grow your audience and sell more books. Get the inside scoop on what podcast hosts […]

By September 8, 2017 Read More →
Dennis Yu – Paid Advertising

Dennis Yu – Paid Advertising

Why most authors fail horribly at promoting their book and how to get traction You already know that when you’re “done” writing, the work to promote is just beginning.  You might have your book tour, speaking, guest interviews, related articles you’re publishing, and whatever else to drive awareness and sales. Facebook is your secret weapon […]

By September 8, 2017 Read More →
Joan Stewart – Book Hooks: Fun, Timely, Creative Angles to Publicize Your Book

Joan Stewart – Book Hooks: Fun, Timely, Creative Angles to Publicize Your Book

When it comes to brainstorming publicity ideas for a book, many authors don’t know where to start. Joan will give you ideas galore and show you how to dive deep into your book where some of the best publicity hooks and angles are buried. You will learn: The one important thing you MUST decide before […]

By August 24, 2017 Read More →
Sandra Beckwith – How to Build Your Book Marketing Plan

Sandra Beckwith – How to Build Your Book Marketing Plan

Map Out Your Ultimate Book Marketing Plan A book marketing plan is your map to success as an author. Without a plan, you’ll be tempted to take the wrong fork in the road, or – even worse – not even start your book marketing journey. The book marketing planning process that leads to a map […]

By August 24, 2017 Read More →
Jim Horan – Marketing to Build Your Author Business

Jim Horan – Marketing to Build Your Author Business

Jim Horan is an experienced Fortune 500 executive, small business expert, advisor to non-profits, consultant, author/publisher and speaker.  Currently, he is the President/CEO of The One Page Business Plan Company. Twenty-three years ago, Jim did something incredibly brilliant or outrageously stupid…he simplified the business plan to a single page…and began a revolution which continues to […]

By August 24, 2017 Read More →