Author Archive: Cheryl Callighan

rss feed

Judith Briles – How to Get Paid to Speak and Sell Books

Judith Briles – How to Get Paid to Speak and Sell Books

How to Get Paid to Speak and Sell Books Speaking sells books—lots of them. Savvy authors learn quickly that hoping book buyers find theirs on Amazon or in any other bookstore may be wishful thinking. They learn and embrace the old-fashioned “face-to-face” approach: have a meaningful message; create insight and magic with their words offering […]

By February 20, 2018 Read More →
Gordon Warnock – Effective Hybird Publishing and the Pros and Cons of Traditional and Self-Publishing

Gordon Warnock – Effective Hybird Publishing and the Pros and Cons of Traditional and Self-Publishing

Throw out the idea of self-publishing vs. traditional publishing and learn how to make both methods work together to grow your career. Gordon Warnock of Fuse Literary discusses how modern authors are finding success through hybrid publishing, whether or not you have an agent. Gordon Warnock is a founding partner at Fuse Literary, serving as […]

By February 20, 2018 Read More →
Melinda Emerson – How to Become a Social Media Ninja

Melinda Emerson – How to Become a Social Media Ninja

Are you tired of not making any real money on social media? Do you want to become an industry influencer? Let Melinda Emerson “SmallBizLady” teach you how she became a social media ninja, and how you can too. Melinda is a pioneer in social media marketing who will offer tips on the do’s and don’ts […]

By February 20, 2018 Read More →
Andy Crestodina – Author Websites, Blogs and Website Traffic Generation

Andy Crestodina – Author Websites, Blogs and Website Traffic Generation

[Description forthcoming] Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content […]

By February 18, 2018 Read More →
Sara Wigal – How to Create Your Own Book Tour

Sara Wigal – How to Create Your Own Book Tour

Learn from a Senior Book Publicist working with nationally touring authors how you can implement some DIY book tour tips and tricks! This teleconference will address the following topics and include a Q&A session afterward as well so you can get tailored support for your book’s needs. Join us to learn about: How to Optimize […]

By February 16, 2018 Read More →
Tai Goodwin – Build a Business Around Your Book

Tai Goodwin – Build a Business Around Your Book

On average, self-published authors sell less than 200 books. And if you are fortunate enough to get an advance from a traditional publisher, your royalties are typically between just 10-16% (up to 25% for some small publishing houses). Either way when you do the math, authors are not making a lot of money from book […]

By February 15, 2018 Read More →
Paulette Ensign – Convert Your Content to Cash

Paulette Ensign – Convert Your Content to Cash

Imagine reading that books typically don’t make authors much money, and are written for other reasons. There are actually more ways to make money from your book and its contents than you probably ever considered or knew. In fact, you can make a lot more! That’s what this session is about. Leveraging your efforts by […]

By February 14, 2018 Read More →
Tina Dietz – Unleash Your Voice to Millions With Audiobook Production and Publishing

Tina Dietz – Unleash Your Voice to Millions With Audiobook Production and Publishing

Did you know that 2 billion dollars in audiobook sales were generated in 2016? Audiobook publishing is growing at a rate 3 times faster than any other format, and has been for the past 5 years. Walk down any street and you’ll see people soaking in information through their phones – will your book be […]

By February 6, 2018 Read More →
Melinda Copp – How to Make Your Book Easier to Write

Melinda Copp – How to Make Your Book Easier to Write

Writing a book is hard work—but whether you’re writing your first or fifth book, there are ways to make the process easier and more productive. We’ll talk about the biggest obstacles every aspiring author must overcome before reaching her goal; how to focus your idea so your book takes less time to write, requires fewer rewrites, […]

By January 26, 2018 Read More →
Sandra Beckwith – Promote Your Book with Articles and Guest Posts that Resonate

Sandra Beckwith – Promote Your Book with Articles and Guest Posts that Resonate

One of the best ways to earn more as an author is to leverage your book to acquire new clients, snag paid speaking gigs, and attract better-paying consulting projects. That happens when your name becomes synonymous with your topic – and to reach that level, you need to be guest blogging, writing articles for magazines, […]

By January 25, 2018 Read More →
Teresa de Grosbois – Create Your Bestseller in 2018

Teresa de Grosbois – Create Your Bestseller in 2018

This intensive session will give you the full picture you need to put your book on the bestseller lists and, ultimately, make a bid for New York Times.  You will learn: Two ways top authors use to unlock writer’s block & finish your book The two keys that get multiple publishers clamoring for your book […]

By January 24, 2018 Read More →
Mike Loomis – Your Brand is More Important than Your Book

Mike Loomis – Your Brand is More Important than Your Book

Readers buy brands, and publishers sign brands. Does your personal brand authentically reflect you? Is your online presence taking you where you want to go in your writing career? Mike Loomis has helped bestselling authors, aspiring authors, and publishers with branding, web, and marketing for over twenty years. Learn the fundamentals of personal branding, common […]

By January 24, 2018 Read More →
Bailey Davis – Demystifying Book Distribution

Bailey Davis – Demystifying Book Distribution

Building Your Business on Solid Rock: Sales, Then Distribution Many publishers think they need a distributor in order to be successful; that being distributed is the means to a successful end. In reality, finding a distribution partner is the end publishers should be utilizing other means to get to. Being distributed isn’t what makes a publishing business successful, it’s what publishing business needs once it becomes successful. To […]

By January 24, 2018 Read More →
Connie Ragan Green – Website and Content Marketing

Connie Ragan Green – Website and Content Marketing

Connie Ragen Green shares how to use a website and blog to build a following and a platform for your books. You will learn: – How to set up your site to attract potential readers and buyers – Why you must build a following of readers and others hungry for your information – What type of […]

By September 14, 2017 Read More →
Patrick Schwerdtfeger – Platform Speaking

Patrick Schwerdtfeger – Platform Speaking

Over the course of two years, Patrick Schwerdtfeger sold over 6,000 copies of his book “Webify Your Business” at local mostly-free speaking engagements (including Meetups, Rotary Club meetings and Chambers of Commerce events).  Those sales generated over $120,000 in revenue and over $85,000 in profits.  Patrick consistently sold books to 30% or more of his […]

By September 14, 2017 Read More →