This speech explains how to publish a book including writing, producing and marketing. This includes Guy’s social-media tips and tricks to build a marketing platform and how to use a book for marketing and branding purposes. Guy will show you how publishing a book can open up to whole new audiences and opportunities.
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of twelve books including APE: Author, Publisher, Entrepreneur – How to Publish Your Book, What the Plus!, Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.