Guy Kawasaki: APE – Author, Publisher, Entrepreneur – How to Publish Your Book

This speech explains how to publish a book including writing, producing and marketing. This includes Guy’s social-media Guy Kawasaki - how to publish your booktips and tricks to build a marketing platform and how to use a book for marketing and branding purposes. Guy will show you how publishing a book can open up to whole new audiences and opportunities.

Guy Kawasaki is the co-founder of, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of twelve books including APE: Author, Publisher, Entrepreneur – How to Publish Your Book, What the Plus!, Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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About the Author:

Stephanie Chandler is the founder of the Nonfiction Writers Conference and an author of several books including The Nonfiction Book Marketing Plan. She is also founder and CEO of the Nonfiction Authors Association (, a vibrant marketing community for trail-blazing writers.

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